About About

Hi there,
welcome to the place where fashion means being as unique as you are.

My name is Johanna Damen and I am a Dutch woman living in Vienna with my Austrian man and our little girl.

Before I left my country, I worked for years as a store manager.

While my skill set grew my taste for fashion developed as well. Soon I found myself discovering unique clothes for our lovely customers that not only looked good but also empathised with the body and style of each one of them.

I’ve always loved styling people and make them feel special and beautiful! Those people made my day by leaving the store with a big smile on their face.

Since I am a mom who lives in Austria I’ve noticed two things:
Moms usually don’t have that much time to go shopping like they used to and treating yourself falls far behind when you are taking care of a child. But at the end of the day, we are still women who want to look as good as any other woman.

Furthermore, coming from the Netherlands where we have a lot of small boutiques with affordably priced clothing I found it hard to find unique clothes that aren’t off the rack and available for a good price.

My love for fashion has always been big and as a small child I have been dreaming of having my own boutique - buying a collection of clothes that’s one of its kind and seeing other people happy by wearing it, that was always my goal.

That’s what’s my contribution to make this world a happy place for as many people as I can.

All this led me to create “Non Ordinary” - a special place that brings the best out of you, that shows your uniqueness for an affordable price and in an easy way shipped straight to your doorstep.

I’d like to welcome you to my world that’s not for the ordinary but for the remarkable ones that can’t and don’t want to be compared.

It’s time to express yourself, ladies.
Hi there,
welcome to the place where fashion means being as unique as you are.

My name is Johanna Damen and I am a Dutch woman living in Vienna with my Austrian man and our little girl.

Before I left my country, I worked for years as a store manager.

While my skill set grew my taste for fashion developed as well. Soon I found myself discovering unique clothes for our lovely customers that not only looked good but also empathised with the body and style of each one of them.

I’ve always loved styling people and make them feel special and beautiful! Those people made my day by leaving the store with a big smile on their face.

Since I am a mom who lives in Austria I’ve noticed two things:
Moms usually don’t have that much time to go shopping like they used to and treating yourself falls far behind when you are taking care of a child. But at the end of the day, we are still women who want to look as good as any other woman.

Furthermore, coming from the Netherlands where we have a lot of small boutiques with affordably priced clothing I found it hard to find unique clothes that aren’t off the rack and available for a good price.

My love for fashion has always been big and as a small child I have been dreaming of having my own boutique - buying a collection of clothes that’s one of its kind and seeing other people happy by wearing it, that was always my goal.

That’s what’s my contribution to make this world a happy place for as many people as I can.

All this led me to create “Non Ordinary” - a special place that brings the best out of you, that shows your uniqueness for an affordable price and in an easy way shipped straight to your doorstep.

I’d like to welcome you to my world that’s not for the ordinary but for the remarkable ones that can’t and don’t want to be compared.

It’s time to express yourself, ladies.
Just added to your wishlist:
My Wishlist
Just added to your cart:
My Cart